Clare Cook

Clare heads up journalism and media viability at IMS (International Media Support), one of the largest media development organisations globally. She’s an award-winning journalist with more than two decade’s experience in journalism and innovation. She’s currently leading a global initiative to Unlock Capital for Media Sustainability and coordinating multiple prototypes globally to innovate sustainable funding, financing and investment in journalism. See www.mediasupport.org/viability. She is on the steering committee for the sector initiative Media Viability Manifesto seeking meaningful collaboration and change. She founded the Media Innovation Studio in the UK and pioneered many action research projects to find new ways of monetising journalism. Her doctoral thesis focuses on the sustainability of web natives, and her work has been published extensively on journalism revenue models in fragile contexts in her role as senior lecturer at the University of Lancashire.